First State Of Origin clash recovers metro audience from 2020 low, but down on 2019
Game One of the 2021 State Of Origin series showed significant recovery in audience when compared with 2020’s first clash, with 1.911 million viewers across metro markets (and 2.708 million nationally) to easily be the #1 program on Wednesday.
That figure was up substantially on 2020’s game one, which was played in November for the first time, and brought in 1.598 million metro viewers, the lowest metro audience for any game in the series since 2001.
Last night’s match was also the highest-rating program in 2021 to date, but was down on the first match of 2019, which had 2.178 million metro viewers, and Nine will surely hope that game two and the potentially series-deciding game three will break the two million metro viewer mark.
#Origin #WWOS State of Origin Game 1 is this year’s highest rating show, achieving a national average audience of 2.708 million (Metro: 1.911m / Regional: 797,000) and ranked No.1 program across all key demos. 9Network had a share of 43.3% in Total People. pic.twitter.com/X0DZOYaXIC
— Nine Comms (@9Comms) June 10, 2021
Market-by-market, the game brought in 861,000 viewers in Sydney, 246,000 in Melbourne, 609,000 in Brisbane, 88,000 in Adelaide and 107,000 in Perth. It also dominated the key advertising demographics of 16-39s, 18-49s and 25-54s.
The State Of Origin pre-match was watched by 1.083 million metro viewers, with 652,000 metro viewers staying around to watch the post-match overage.
With Nine News bringing in 1.048 million metro viewers, Nine enjoyed a comprehensive network share win, with 43.3%, ahead of Seven’s 22.7%, Ten’s 14.9% and ABC’s 13.1%. Nine was also the #1 primary channel with a 37.2% share.
Seven News was the second-best program overall on Wednesday, with 1.099 million metro viewers, and Seven also had the #2 non-news program with Home And Away bringing in 561,000 metro viewers.
State Of Origin’s opponents in primetime suffered, with Ten’s MasterChef airing to 532,000 metro viewers and Seven’s Big Brother bringing in 510,000 metro viewers, making them the the #14 and #15 programs for the night.
ABC’s Hard Quiz had 507,000 metro viewers, while 467,000 watched Shaun Micallef’s Mad As Hell across the five metro markets.
The top-rating multi-channel on Wednesday was 7TWO with 3.5%.
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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.
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