Pinterest releases new campaign supporting the LGBTQ+ community for Pride Month
Pride Month is in full swing, and people are turning to Pinterest for inspiration to celebrate the LGBTQ+ community’s diversity.
Throughout the month, Pinterest will celebrate Pride with a new campaign, ‘Show Your True Colours,’ aimed at driving inspiration, celebration and action amongst Pinners and creators.
The campaign includes a film featuring six LGBTQ+ cultural icons to inspire the queer community and allies in areas of their lives.
Pinterest has been touted as a positive place where people can explore their dreams and discover ideas to express their identities and to be themselves. Now more than ever, platforms are responsible for creating and fostering positive online experiences for consumers.
Businesses of all sizes are increasingly connecting to communities on Pinterest, and searches reveal that Pinterest is a frequent place for users to find inspiration for “coming out”, a moment that can be difficult for many but also represents a milestone that needs to be celebrated.
Searches for “coming out cake” have grown by 2.5 times, “coming out party” by 67% and “coming out photoshoot” grew by 44%, showing that Pinners are searching for creative ways to make this moment personal and unique. Search trends are calculated by comparing normalised searches during the four week period of 12 April – 9 May compared to the corresponding frame last year.
Activist and model Olly Eley said: “Pinterest has helped me share ideas with partners or friends (or the world), without having to even explain it. You can create such a vibe and feeling and overall theme on the platform, and the bigger you make a board, the more people understand where you’re trying to go with it.
“I actually communicate best through writing and visuals so Pinterest is really comforting to me. My “boy goals” board really helps me feel euphoric and understand what I do and don’t like about being perceived in a masculine way, and has really helped me define my style, who I am and what makes me feel good.”
To celebrate Pride Month, Pinterest will host a global virtual event on 23 June designed to drive inspiration and conversation around being a LBGTQ+ creator and business.
Creators such as the actress, model and activist Dominique Jackson, the American fashion designer Christian Siriano, presenter and TV host Zooey Gleeves, and activist and model Olly Eley will be participating.
Pinterest is also supporting the LBGTQ+ community by donating to to BLAQ, an organisation committed to empowering the Aboriginal and Torres Strait Islander LGBTQ+ community through innovation, inclusion, understanding and advocacy.
Additionally, Pinterest will match employees donations 2:1 to organisations that provide advocacy for LGBTQ+ issues.
Credits:
Brand – Pinterest
Marketing Manager – Belinda Boakye
Creative Designer – Ricardo Baltazar
Cultural, Creative & Production Partner – Platform 13
Director – Mollie Mills
