Fitness First partners with SuperSprint triathlon

Health club group Fitness First is the naming rights sponsor of SuperSprint Events’ Corporate Triathlon National Series

The announcement:

Fitness First partners Corporate Triathlon National Series

Fitness First has today been announced as new naming rights sponsor of SuperSprint Events’ Corporate Triathlon National Series.

“We are thrilled to welcome Fitness First as the naming rights sponsor of our 27th annual Series,” said SuperSprint Director, David Hansen. “Our events are all about promoting and encouraging a healthy lifestyle something that Fitness First as a fitness market leader obviously also subscribes to making them a perfect fit for our popular
corporate tri series.”

In its 26 years of delivering World class triathlons at inspired CBD locations, the Series has become an institution amongst the Australian corporate community supporting employee pursuits for a healthy active lifestyle.

As the experts in fitness, boasting 78 gyms nationwide, Fitness First is an ideal partner for the Corporate Triathlon National Series.

Fitness First, Head of Marketing, Anthony McDonough, said that the company is delighted to be affiliated with the series and supporting the sport.

“Partnering with the Corporate Triathlon National Series is a great brand fit for Fitness First – we like SuperSprint are passionate about encouraging people, whether they are a seasoned athlete or an amateur preparing for their first ever triathlon, to challenge themselves.

“At Fitness First, we are proud to support the healthy lifestyles and competitive aspirations of those who compete in the Corporate Triathlon National Series – and for whom fitness is part of their life, both in the gym and in the outdoors.”

A new partnership creates a fantastic platform to launch a revitalised event series and as such with the introduction of many new improvements and initiatives the 2014 Fitness First Corporate Triathlon National Series 2014 is poised to be the biggest and best ever staged.

The Series commences on 2 March 2014 in Melbourne.

For event details and information visit: http://www.supersprint.com.au

Source: Ogilvy PR Health press release.


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