Five by Five Global and Fortress Australia team up for culture & tech panel
A free panel on March 21 will explore “how culture is being shaped by technology”. The event is being designed and delivered via a collaboration between Five by Five Global and Fortress Australia.
The announcement:
A free panel event this month promises to shine a light on how culture is being shaped by technology. Culture 3.0 is the latest ‘unfiltered’ event from indie agency, Five by Five Global who’ve partnered with Fortress Australia to showcase thought leaders from music and games alongside SXSW Sydney’s new head of marketing.
“We’re delighted to announce our panel for this free event on 21st March in Sydney’s leading venue for games and esports,” says Matt Lawton, managing director at Five by Five Global.
Panel members include Christina Erskine, SVP marketing & promotions Warner Music Australia; Samantha Saunders, head of marketing SXSW Sydney; and Chris Davey of Target Light and former executive at Epic Games and Blizzard Entertainment.
“We’ve called it Culture 3.0 – how technology impacts culture and what brands need to do about it because we all need to be more aware of how technologies are changing consumer behaviours and attitudes highlighting shifts in culture towards niche and dispersed community-based digital lifestyles,” comments Lawton.
Beth Appleton, chief marketing officer of Fortress Australia agrees, “We wanted to host this event to showcase our venue to consumer brand marketers who can access digital culture right here in many different forms. Fortress supports various expressions of culture 3.0 in our versatile home for gamers so we’re excited to introduce the client side marketing community to a space that might be new to them.”
Unfiltered events prioritise client side marketers, are not recorded nor attended by media in order to promote a more candid environment and the benefits of in-person gatherings.
Source: Clear Hayes Consulting
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