Five content makers to respond to brief for briefs at BE Festival

festivalA session at this Thursday’s Festival of Branded Content and Entertainment will see five content makers and creatives from the worlds of mobile development, sports sponsorship, YouTube, content and augmented reality technology compete to solve a real business problem live on stage.

The five content makers will pitch their response to a brief  presented by the marketing director of underwear brand Bendon Group, Catriona Watson.

The panellists include 18 year old YouTube star and actor Troye Sivan; Jon Holloway, managing director of content agency The Conscience Organisation; Chris parker, co-founder, Mighty Mighty; Josh Black, COO GroupM ESP Asia Pacific; and Cameron Wall, head of mobile, APAC, DigitasLBi.

Sivan is an actor as well as running one of Australia’s most subscribed YouTube channels, with over 850,000 subscribers and over 25,000,000 video views.

The session is modelled on one of the most successful conference sessions from Mumbrella360, “Seven technologists; one brief”.

The festival – taking place at Luna Park in Sydney – is organised by Mumbrella’s parent company Focal Attractions.

Tickets to the Festival – and the programme – are available for two more days only, via this link. The conference takes place at Luna Park in Sydney this Thursday October 3.

Conference sessions include:


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