Five content makers to respond to brief for briefs at BE Festival

A session at this Thursday’s Festival of Branded Content and Entertainment will see five content makers and creatives from the worlds of mobile development, sports sponsorship, YouTube, content and augmented reality technology compete to solve a real business problem live on stage.

The five content makers will pitch their response to a brief  presented by the marketing director of underwear brand Bendon Group, Catriona Watson.

The panellists include 18 year old YouTube star and actor Troye Sivan; Jon Holloway, managing director of content agency The Conscience Organisation; Chris parker, co-founder, Mighty Mighty; Josh Black, COO GroupM ESP Asia Pacific; and Cameron Wall, head of mobile, APAC, DigitasLBi.

Sivan is an actor as well as running one of Australia’s most subscribed YouTube channels, with over 850,000 subscribers and over 25,000,000 video views.

The session is modelled on one of the most successful conference sessions from Mumbrella360, “Seven technologists; one brief”.

The festival – taking place at Luna Park in Sydney – is organised by Mumbrella’s parent company Focal Attractions.

Tickets to the Festival – and the programme – are available for two more days only, via this link. The conference takes place at Luna Park in Sydney this Thursday October 3.

Conference sessions include:

• Measuring effectiveness and ROI of branded content to be debated at BE Festival
• Bauer, Myer and Telstra to share the role of content in building loyalty and driving purchase in retail
• The Hallway to host an interactive content planning workshop for brands 
• The Glue Society’s Jonathan Kneebone to debunk “naive” expectations of branded content 
• Felicity McVay, head of content partnerships at Youtube on how YouTube helped build Jimmy Kimmel’s TV audience (and what that means for your brand) 
• Daft Punk, Rolling Stone and Coca-Cola to talk about creating real life experiences that get the world talking
• Boost’s Zombie apocalypse: The Monkeys share a case study on how  
• Brent Annells from Facebook to talk about integrating social media with broadcast TV for brands
• Dove Real Beauty Sketches and Dumb Ways to Die: the story behind two of the world’s most successful pieces of brand-funded viral content
• Steve Coll on using TVCs as a supporting medium for connecting audiences with content
• Intel to share their branded content creative process, including Ten’s Offspring integration and native advertising
• Musician Ricki-Lee and Universal Music to talk collaborating with brands

Cathie McGinn

topics Adam Ferrierbranded contentcontentJon HollowayTroye Sivan

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