Five perspectives on the expected Amazon invasion this week
As the Amazon rumour mill goes into overdrive, Mumbrella looks back at some of the year’s best think pieces on its impending invasion. Hint: it’s not all doom and gloom.
“Australian businesses need to stop obsessing about the pending arrival of Amazon”
In this piece from June, strategist Wayde Bull argues that Amazon’s brand name and powerful reputation are already solidly established in the minds of Australian shoppers.
“It’s already here”
Exclusive research presented during this Mumbrella360 session revealed how, despite not even having landed in Australia yet, Amazon ranks highly in the hearts and minds of locals as the fifth-most authentic brand in the country.
Seems to me that much of the hype around Amazon might be connected to major media outlets trying to scare up more display advertising business. Their continued non arrival, despite many false dawns seems to prove the point.