Five perspectives on the expected Amazon invasion this week

As the Amazon rumour mill goes into overdrive, Mumbrella looks back at some of the year's best think pieces on its impending invasion. Hint: it's not all doom and gloom.

“Australian businesses need to stop obsessing about the pending arrival of Amazon”

In this piece from June, strategist Wayde Bull argues that Amazon’s brand name and powerful reputation are already solidly established in the minds of Australian shoppers.

“It’s already here”

Exclusive research presented during this Mumbrella360 session revealed how, despite not even having landed in Australia yet, Amazon ranks highly in the hearts and minds of locals as the fifth-most authentic brand in the country.

“Don’t fear Amazon: use it to your advantage”

As endless think pieces spell doom and gloom for Australia’s impending Amazon invasion, Men At Work Communications creative partner Michael Willcocks argues local businesses need a shift in perspective.

“Remain unprepared, and Amazon will devour your marketshare”

Strategist Paul Broadfoot explains how compared to Australia’s fossilised media landscape, brands such as Amazon and Netflix have learned to evolve.

“The new 800-pound advertising gorilla no one will be able to ignore”

It’s not just retailers – Amazon also looks set to cause quite a stir in world of advertising. Mediacom’s Roger Dunn explores the potential havoc this “new 800-pound advertising gorilla” might wreak.


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