Flinders Island rebrands with focus on exploration

Flinders Island is celebrating its locals and their daily surroundings as part of a major tourism push and rebrand of the Tasmanian island destination.

The refresh is spearheaded by a video from Sydney advertising agency JimJam, which features a tongue-in-cheek guide to local greetings, such as the ‘farmer’s’ wave, the ‘one fingered wave for greeting visitors’, the ‘long time no see wave’ and the ‘check out these waves wave’.

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