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UBank recruits Genero creatives for animated campaign

UBank is promoting its low rate home loans in a new animated campaign put together by creatives from cloud-based online platform Genero.

The digital only bank’s newest campaign aims to challenge Australian perceptions of the home loan process and celebrate UBank’s point of difference.

Ahead of the campaign creation, UBank received more than 50 briefs from creatives globally, before partnering with Australian creative duo Sarah and Lachlan Dean.

Genero allowed the campaign to come to market in less than four weeks.

The 15 second animated ads feature people going about their everyday lives and saving money, thanks to UBank’s lack of ongoing fees and low rate home loans.

Jo Kelly, chief marketing officer at UBank said the company saw an opportunity to change perceptions of the home loan process.

“We are excited to be leveraging the power of the wider creative community to help us bring our brand positioning to life through animation, create a seamless look and feel and highlight the simpler, smarter solutions available to home buyers around Australia,” Kelly said.

The campaign will run until the end of November, across TV and digital.

Supporting creative will appear on websites including domain.com.au, news.com.au, and realestate.com.au.

Credits:

Media: Bohemia

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