UBank recruits Genero creatives for animated campaign

Zoe Samios

October 9, 2017 12:02

UBank is promoting its low rate home loans in a new animated campaign put together by creatives from cloud-based online platform Genero.

The digital only bank’s newest campaign aims to challenge Australian perceptions of the home loan process and celebrate UBank’s point of difference.

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Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

Topics

Genero home loans Jo Jelly UBank

2 COMMENTS

False Economy 9 Oct 17

The client should pay their agency well to know the brand instead of trying to play Creative Director to get to this executionally-led, Idea Free Zone. Why did it even take a month?

User ID not verified.

KJ 8 Mar 18

@ False Economy: “Why did it even take a month?”

Ahhh… one month to create this from whoa to go is exceptional!

User ID not verified.

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UBank recruits Genero creatives for animated campaign

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