Flip flashmob: the director’s cut

Flip has now posted a more highly produced video of Friday’s much discussed Bondi Beach dancing flashmob stunt.

It follows the swift posting of the original video, shot from one spot, so that the brand would have something to put online immediately.

This strategy divided those commenting in Mumbrella’s original story on the Flip flashmob, with some saluting the execution and others critical of the initial camerawork.

Footage from the event will eventually be used as a cinema ad.

The campaign was created by Razor, Text 100 and Curious.


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