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Flourish PR expands leadership team with appointment

Flourish PR has added Maria Crews to its senior leadership team, having been appointed as head of strategy, content and digital.

Crews has worked with brands such as Arnott’s, Don, Latina Pasta, Lavazza and A2 Milk.

Maria Crews

Her career has spanned 27 years, having held roles at advertising agencies such as George Patterson Y&R and managing her own agency for the past decade.

On her appointment, Crews said: “Having watched Flourish evolve from a PR agency to a Communications agency over the last few years, 2022 is shaping up to be its biggest year yet. I’m looking forward to being part of the dynamic team leading this growth and delivering innovative solutions for our clients.”

Flourish PR managing director Stacey Pinchbeck added: “Maria and I have a similar background and a lot of client relationships in common, it’s exciting to be able to leverage this experience to further grow the agency and its service offering,

“Maria brings a plethora of unique experience to Flourish that is not only inspiring but elevates our ability to service clients in an integrated way.”

Recent wins by Flourish PR include Phillip Island and Rip Curl.

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