Flying race car start-up Airspeeder appoints North for digital execution
Design studio, North, has been engaged to build a digital experience platform for flying car racing series, Airspeeder.
North will be developing a digital brand identity and an immersive platform that will bring the new sport to life for fans, investors, sponsors and commercial partners.
Airspeeder sees pilots take each other on head-to-head in electric octocopters that can reach speeds up to 200km/h. The organisation has recently received institutional funding from three technology venture capital firms and attention from aerospace, motorsport and engineering including Rolls-Royce and Babcock Aviation.
Airspeeder is one of the latest start-ups that have engaged North to work on digital experiences. The agency has also recently revealed the new brand identity for the ASX, and its client list includes Virgin Money, Safety Culture, Australian Institute of Company Directors, Torrens University and Uno Home Loans.
North head of strategy, Chris Abbott, said: “We are creating a best-in-class platform that will be a key delivery channel for fans, elevates the brand more broadly and focuses on the incredible Airspeeder story with interactive and immersive elements to show it off in full.”
Creative director, Ian Howarth, described Airspeeder as “one of the most innovative and exciting new sport and entertainment properties to emerge in decades.”
Airspeeder is headquartered in Adelaide and has a commercial base in London. Its founder, Matt Pearson, is also the founder of performance electric flying car company, Alauda.
Pearson said: “As the Airspeeder racing series continues to advance, we need a digital presence that reflects what this motorsport is all about. North demonstrated they could bring brand and experience together and combined with cutting edge design, present what we’re developing to its fullest.”
