Flying race car start-up Airspeeder appoints North for digital execution

Design studio, North, has been engaged to build a digital experience platform for flying car racing series, Airspeeder.

North will be developing a digital brand identity and an immersive platform that will bring the new sport to life for fans, investors, sponsors and commercial partners.

Airspeeder sees pilots take each other on head-to-head in electric octocopters that can reach speeds up to 200km/h. The organisation has recently received institutional funding from three technology venture capital firms and attention from aerospace, motorsport and engineering including Rolls-Royce and Babcock Aviation.