Food Works appoints Ottico Lab to its advertising and content production
Independent Australian supermarket chain Food Works has appointed production company Ottico Lab to drive its advertising.
The company will be responsible for the production of video, content, internal video communications and mass media advertising.
Food Works has appointed Ottico Lab to produce its advertising
Ottico Lab was launched in 2018 by Chris Martini, who was previously the senior media producer of television commercials for Spotlight.
Martini said the partnership unfolded as Food Work’s values lined up with with the company’s own.
“We are extremely proud and very humbled to have been appointed by Food Works for the production of their television commercials. The need to provide diverse and appropriate production solutions for the brand and to be transparent with clients is so important in today’s market,” he said.
“These ideals are important and make up a large part of Ottico Lab’s core values. We have had the pleasure of working on so many projects already and look forward to helping grow the Food Works brand through 2019 and beyond.”
Food Works general manager of marketing, Mick Guerin, said in a statement: “We’ve been excited and re-energised to partner with Ottico Lab, to produce a range of social media content and internal comms. We’ve enjoyed having a trusted production specialist as an extended part of our team – that really understands our business. We look forward to working with Chris and his team to continue to build and create great content for our customers and our business.”
Great stuff Chris – well done !
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Congratulations Chris .. amazing achievement xx
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Chris – Congrats on a great partnership!
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