Football Federation Australia promote A-League season

Football Federation Australia (FFA) has launched a campaign, starring Alessandro Del Piero, Harry Kewell and Emile Heskey to promote the 2013/14 Hyundai A-League season.

The campaign, created by BMF, focuses on the A-League’s fans


  • Client (Football Federation Australia): Kyle Patterson, Rob Squillacioti, Matt Phelan
  • Creative Director: Justin Ruben
  • Copy Writer: Piero Ruzzene
  • Art Director: Flavio Fonseca
  • Producer: Christina Wilmot
  • Group Account Director: Anthony Moore
  • Senior Account Manager: Will Woods
  • Account Manager: Scott Balalas

The DM Activation was produced by BMF’s content division.

Production Company: Sweetshop

  • Director: Ben Dawkins
  • Producer: Kate Menzies
  • Editor:   Bernard Garry – The Editors
  • Post production: Method
  • Music & sound design: Electric Dreams



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