FFA to rebrand as ‘Football Australia’ following difficult year

The Football Federation Australia (FFA) has announced significant losses for FY2020 and a rebrand to ‘Football Australia’ following its AGM today. The name change had overwhelming support following a consultation process as part of the development of the XI Principles for the future of Australian football.

“Today we took another significant step on this new journey we have embarked upon when the FFA Congress unanimously resolved to change the organisation’s name from Football Federation Australia to ‘Football Australia’,” said FFA chair, Chris Nikou.

“This new name – which we will transition to over the coming months – signifies a fresh and exciting start for the game under the new strategic agenda, and a return to the roots of football in Australia.”