For A Cure Foundation’s stem cell radio ad wins Siren Award

Cancer charity For A Cure Foundation’s radio ad promoting stem cell research has won this month’s round of the radio industry’s 2013 Siren Awards, organised by Commercial Radio Australia.

The ad promoting stem cell research for the For A Cure Foundation has won the overall and single categories in round one of the 2013 Siren Awards. JayGrey Sydney creative team Gav Chimes and Tommy Cehak created the ad.

The team said in a release, “It’s a powerful thing but there’s little awareness about it. There’s a lot of misunderstanding when it comes to stem cell research. For this reason, the general public doesn’t think or talk about it, and remain largely unaware of the benefits. We wanted to wake people up by reframing the issue and focusing on the suffering that can be alleviated.”

Other finalists included a radio ad for Ikea called “Gas Leak” written by Tim Green and Karen Ferry of The Monkeys which picked up a Highly Commended award. SBS were awarded a Highly Commended for “Bite Me Vietnam” written by David Roberts and Tim Chenery from Sydney agency Us.

The winner of the campaign category was “Chocolatte/Mango/Cafe Au Lait” for Bannister Downs Dairy Milk, created by production agency Writing by Steve Browning in Perth.

Hand tools company, Stanley FatMax, called “Win a serious high”, won the craft category, which was produced by sound engineer, Paul Baxter from production studio, Risk Sound in Melbourne. Commercial Radio Australia were Highly Commended for “Mothers’ Day Dad”, produced by sound engineers, Ralph van Dijk from production studio, Eardrum Australia in Sydney and Abby Sie from Song Zu in Sydney.


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