Ford and VML launch the ‘Ranger Ranger’ campaign

Ford’s Ranger has been the top-selling vehicle in New Zealand for the past nine years, and a new campaign from VML is here to remind Kiwis of this fact.

The new campaign “celebrates the widespread ownership of Ranger vehicles in the country, so much so, that on New Zealand roads, you spot them everywhere, for all uses, on all terrain,” with an inventive ‘Spot The Ranger’ game that will be familiar to any parents caught in endless road trip ‘I spy’ games.

The campaign is being rolled out across television, along with key digital and social channels.