Ford and VML launch the ‘Ranger Ranger’ campaign
Ford’s Ranger has been the top-selling vehicle in New Zealand for the past nine years, and a new campaign from VML is here to remind Kiwis of this fact.
The new campaign “celebrates the widespread ownership of Ranger vehicles in the country, so much so, that on New Zealand roads, you spot them everywhere, for all uses, on all terrain,” with an inventive ‘Spot The Ranger’ game that will be familiar to any parents caught in endless road trip ‘I spy’ games.
The campaign is being rolled out across television, along with key digital and social channels.
David Herbert, marketing manager at Ford, said “We’re thrilled to be New Zealand’s #1 selling vehicle for nine years now. Being the number one choice demonstrates how a focus on product and customers has paid off. With this success on Ranger, we wanted to celebate with New Zealanders. This campaign does just that.”
VML New Zealand’s ECD Kim Pick added” “Once you start spotting Rangers on the road, you can’t stop – New Zealand really does drive a Ranger. It was fun heading out on the roads to see all the different Rangers out there, at work and at play, and also fun to create a campaign based on saying the product name as many times as you can.”
CREDITS:
Client: Ford
Agency: VML Auckland
Media: Mindshare
Production Company: Supernormal
Executive Producer: Matt McKenzie
Director: James Anderson
DOP: Mason Bennett
Offline Editor: Archie Porter
Grade: Alana Cotton
VFX: Perceptual Engineering
Online Artist: Jon Baxter
Sound: Liquid Studios
Senior Sound Designer: Craig Matuschka
Stills Production: The Collective Force
Stills: Reagen Butler
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