Accor and Beautiful Destinations spark wanderlust in latest campaign
International hospitality company, Accor, has teamed up with content studio, Beautiful Destinations, for a visually stunning campaign designed to make the travel bug bite would-be travellers.
The ‘For ALL The Travellers In You’ project leverages the theme of ‘From Dawn to Dusk’, capturing the majesty of the Pacific, Africa, the Middle East and Asia, through a series of visuals (as these locales serve as the campaign’s launchpad).
With an emphasis on each destination’s hospitality industry, the goal of the campaign is to show off the possibilities of Accor’s lifestyle loyalty program, ALL – Accor Live Limitless, “and the invaluable contributions of its employees”.
As of now, the campaign covers “21 Asian, Pacific, and Middle Eastern destinations and 67 hotels”. 20 additional destinations are planned to be added moving forward.
By partnering with Beautiful Destinations, Accor has been able to capitalise off of “a combined social media following of over 32 million”, allowing the campaign’s video content to reach a high number of consumers.
At the same time, “the partnership resulted in more than 2,000 high-quality photos, over 400 15-second cutdowns, and more than 400 vertical videos (5-15 seconds) so far”.
“The campaign’s versatile content can be used to enhance event experiences, during member recruitment efforts, and as compelling brand pitch tools for partners and sales,” Accor explained in a statement.
“Over 1,000 dedicated Accor employees supported the initiative, with 300 actively participating as models, showcasing their talents and exemplary service.”
The breadth of the campaign’s expertly crafted visuals is expected to cement a deep connection with audiences, particularly in the realm of hospitality marketing.
“We are incredibly excited about this groundbreaking initiative, which represents a pivotal moment for Accor in revolutionising hospitality marketing,” said Kerry Healy, chief commercial officer, Middle East, Africa, Turkey & Asia Pacific, Premium, Midscale & Economy at Accor.
“With their [Beautiful Destinations’] extensive social media following and reputation for creating captivating content, we have a unique opportunity to showcase Accor’s leading brands and destinations to a global audience.
“This collaboration enables us to not only drive increased revenue and occupancy rates, but also to establish lasting connections with travellers around the world,” Healy concluded.
According to Jeremy Jauncey, founder and chief executive officer at Beautiful Destinations, the partnership between both institutions perfectly exemplifies Accor’s content strategy – leveraging materials where “every piece …serves a purpose”, resulting in lasting impressions and more business.
“It is widely understood that many guests now begin their travel planning on social media and with video content, so to provide what guests need at each stage of the consideration funnel, Accor is leading the way in hospitality marketing by launching such a comprehensive content strategy,” Jancey said.
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