Brisbane Radio Ratings: Triple M’s breakfast drops to fourth during Robin Bailey’s final weeks on air

In her final weeks on Brisbane radio, Robin Bailey’s The Big Breakfast show on Triple M has dropped one ratings point. Bailey announced she was leaving the program midway through September to spend time with her husband Sean Pickwell.

The sixth GfK ratings survey of the year measured the period 14 July to 21 September. Bailey’s final day on air was September 20, and Pickwell passed away late last week.

Triple M’s breakfast team for survey six: Greg Martin, Robin Bailey and Nick Cody

Replacing Bailey on The Big Breakfast is Margaux Parker. Parker joins existing hosts Greg Martin and Nick Cody, who took over from Lawrence Mooney at the start of the year. The new team is now in fourth position in the breakfast race on a 10.2% share, down from last survey’s second place.

97.3’s team of Bianca Dye, Mike Van Acker and Bob Gallagher narrowly sat ahead of Triple M, despite a 0.8 point drop to a 10.3% audience share. Hit 105’s breakfast offering of Abby Coleman, Stav Davidson and Matty Acton jumped up to second place with a 1.7 point gain to hold an 11.2 % share.

Comfortably at the top of the breakfast heap is Nova 106.9. Its breakfast team Ash Bradnam, Kip Wightman, David ‘Luttsy’ Lutteral and Susie O’Neill maintained its 12.7% share from last survey.

Brisbane radio ratings for survey six. Source: GfK (Click to enlarge)

After losing 1.1 points in the previous survey and falling behind Triple J, Triple M’s drive format with Mick Molloy and Jane Kennedy lost another 0.2 ratings points this survey. The show remains in fifth position on a 9.5% share, and still sits behind Triple J which experienced a 0.3 point drop to a 9.8% share.

Nova 106.9’s Kate Ritchie, Tim Blackwell and Marty Sheargold extended their lead in the slot, now sitting on a 17% audience share after picking up 1.1 ratings points. In a distant second, Hit 105’s Carrie Bickmore and Tommy Little, followed by Dave ‘Hughesy’ Hughes and Ed Kavalee also gained 1.1 points, making its audience share 13.1%. Kavalee is filling in for regular host Kate Langbroek for the rest of the year.

Holding onto third position in drive was 97.3 FM with a 10.6% share, despite a fall of 1.1 points from last survey.

The declines in Triple M’s breakfast and drive shares did not affect its overall positioning. The network gained 0.2 points, making its audience share 11% and maintaining its place in third. Narrowly sitting behind Triple M is Hit 105 on 10.9%.

Nova 106.9 added 0.3 points, leading the Brisbane market with a 12.8% overall share. 97.3 FM lost 0.9 points but held on to second position with 11.3%.

Coming in fifth was 4KQ on an 8.4% share, after experiencing a loss of 0.3 ratings points.


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