WPP loses Ford’s creative account to BBDO after 75 years

October 9, 2018 9:33

In a huge loss for WPP, BBDO has won the global creative account for car manufacturer Ford.

WPP initially won the Ford account 75 years ago and subsequently created dedicated Ford Motors agencies which rebranded from Team Detroit, Blue Hive and Retail First to Global Team Blue (GTB), in 2016.

JWT’s relationship with Ford is among the longest in advertising history, with the agency winning the account in 1943

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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3 COMMENTS

Former WPP creative honcho 9 Oct 18

I don’t often revel in adland schadenfreude, but this one is a long time coming. Ridiculous set up, squeezing the life out of the brand and everyone who worked on it, producing globalised vanilla and beige.

WPP treated it like a cash cow, and used its “bespoke” operations as the recycling station for the refuse of their beleaguered talent culled from elsewhere.

I shall have a drink.

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Bob 9 Oct 18

Wow. That’s a crippling blow.

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Another way of looking at it 9 Oct 18

They had the account for 75 years!
What’s to complain about?

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