Opinion

Forgot Cudo or Spreets – we’re number one for social

colin fabigIn this guest posting from Jump On It and Living Social Australia CEO Colin Fabig, he responds to claims by rivals Cudo and Spreets over who is the number one group buying site

With all the attention given to the Yahoo!7/Spreets deal, followed by more buzz around Cudo’s claim to have the largest audience share, it’s easy to forget about the “social” part of social commerce sites.  

Cudo has conveniently put out a press release that suits them and doesn’t look at the full picture of how the industry operates. This business is a social media and email driven model but the Nielsen NetView analysis did not investigate these avenues.

To not include Facebook fans and email subscribers in the evaluation of an industry that’s based on daily email alerts and sharing deals with friends via social networking shows a lack of understanding of the business.

Let’s look at the latest figures in the context of the overall industry. As Jump On It and Living Social are operated by the same team we can, where appropriate, offer merchants aiming to reach more customers a listing on both sites.

Merchants who run deals with us can access a combined web audience of 928,000, according to the Nielsen Netview figures. This clearly places Jump On It and Living Social at No 1 as the first choice for merchants.

Source: Cudo / Nielsen NetView

Jump On It has 550,000 fans on Facebook, compared with Spreets’ 10,900 fans and Cudo’s 21,100 fans. Facebook subscribers receive deal alerts on their Facebook walls, making this avenue the equivalent of an email subscriber base.

Furthermore, Jump On It and Living Social together have almost 900,000 email subscribers who receive notification of deals daily. This is clearly ahead of Spreets’ published 500,000 and Cudo’s claimed 350,000.

When you include all these factors, the Jump On It–Living Social pairing is clearly the No 1 daily deals business in Australia with bigger website audiences, bigger email subscriber lists and a far bigger Facebook fans base. On top of this, our database is made up of socially active, city savvy people. These are the customers you can’t reach through TVC, which Cudo relies upon heavily to recruit subscribers.

When you put it all into context, I’m confident that our Australian startup Jump On It and the global powerhouse Living Social offer customers the best savings and merchants the greatest exposure and new business generation.

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