Dr Mumbo

Forgotten the joke in your ad isn’t yours? Maybe you need some red meat

Sometimes Dr Mumbo’s tipsters tell the story so well, he needs not change a word. Such is the case regarding this radio ad for Meat & Livestock Australia. Lisa Burton of Crowd Goes Wild tells him:

  

“I listen to ad breaks. It’s what I do. Commercial breaks on talkback radio are never earth-shattering but this particular commercial got my instant attention because as it unfolded, I got the weird feeling that I’d heard it before. Even though I hadn’t.

“My fingers froze on the keyboard as the old man cried and complained and then his friend says, ‘So why are you crying?’

“I delivered the punchline out loud (mostly) in unison with his friend: ‘I can’t remember where I live.’

“I haven’t heard the ad before, I’ve read it. At the newsagent.

“I sent a note to the Main Meal. Suggested they feed their agency some red meat and see if they can’t come up with something original.”

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