Former AFR editor and Appliances Online founder launch luxury magazine

Former editor of the AFR’s Life & Leisure and Luxury magazines, Katarina Kroslakova and Appliances Online founder John Winning have partnered up to launch Winning, a neo-luxury lifestyle print magazine.

The title will officially launch on Monday June 3 and is a quarterly 160-page print magazine aimed at men and women interested in quality lifestyle and design.

Winning will be available in over 2,500 newsagents nationally, with subscriptions launching next month, and will be supported by a marketing campaign including airport display advertisements in Sydney and point of sale promotions.

The brainchild of Winning, the magazine will cover news and features around the home, food, wine, travel, fashion, motoring, technology, health and wellness.

Kroslakova will take on the role of editor. She’s currently the managing director of content creation agency Primary Ideas, editor of Maserati’s Il Tridente magazine and a Harper’s Bazaar motoring columnist.

The team will be rounded out with regular contributors.

Kroslakova said the title is aimed at bringing joy into the lives of readers.

Winning Editor Katarina Kroslakova

“Winning Magazine is a project very close to my heart, and one I’m so excited to be able to share. Our inaugural issue is called The Joy Edition, which really sets the tone for what Winning is all about.

“As we become more stressed, isolated, overwhelmed, and over-worked, we come to value the things that matter most – and for many, these things are nostalgic. Regardless of how many Chanel jackets we own, or how many five-star hotels we’ve stayed at, it’s our life experiences which define us and our memories that bring us joy.

Kroslakova said the title is also going to try and fill a gap in the industry around conscious consumerism. She said consumers care more about the company behind the label than ever before, something Winning will look to address.

“We’ll be showcasing more eco-friendly lifestyle options, ethical products and organisations and soul-nurturing content to reflect our audience’s growing respect and appreciation of craftsmanship, materials, and enterprise.”

Winning, who will take on the role of publisher, said the title will redefine the concept of luxury.

Winning Publisher John Winning

“For me, luxury is life’s pursuit to make the everyday exceptional, exhilarating and timeless. Each issue of Winning will inspire readers to create remarkable moments, whether that’s reimagining the ritual of breakfast, creating entertaining memories outdoors, or knowing where to take your sailing adventure in the Mediterranean.

“We are honoured to have Katarina, who is an absolute authority on lifestyle and luxury, at the helm of Winning. Under Katarina’s creative direction, each quarter the magazine will showcase a curated selection of novel home and life experiences to awaken the senses.”

Winning’s first edition will explore the topics from kitchen design trends such as internal barbecues and built-in cocktail bars, the latest in fashion including wearable art and collectable watches, the world’s best green holiday destinations, to living mindfully and practicing self-care.

The launch issue also divulges the best gins and vintage champagnes, how to eat like a Venetian, examines the ground-breakers of the luxury SUV market, plus interviews with experts and visionaries including 2019 Pritzker Architecture Prize-winning Japanese architect Arata Isozaki and celebrity chef Rick Stein.


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