Former Allure Media commercial content director Kate Allan joins Players Voice
Former Allure Media and Pedestrian commercial content director Kate Allan has joined Players Voice.
In the newly created role of commercial content director, Allan will service the company’s growing agency and brand roster.
Allan joins Players Voice
Prior to her time at Allure, Allan worked in senior positions at Business Insider and Commonwealth Bank.
Allan said the decision to join Players Voice was influenced by the end-to-end solutions on offer by the brand.
“What really attracted me to Players Voice was the comprehensive nature of the solution, which makes working with athletes so easy and effective for brands. I’ve admired the business from a distance due to their unique ability to access great sporting talent aligned with brand values,” said Allan.
“That the team offer full production capabilities and unique distribution channels is an added bonus. Players Voice is leading the way here and across the globe in athlete branded content.”
Players Voice recently launched the PV Athluencer Network, which allows brands to access over 3,000 athletes who can create and distribute content to their social followers.
Players Voice CEO Kerry McCabe said the addition would help the team continue pushing the company to new heights.
“Kate possesses a brilliant balance of content and commercial skills and is a seriously respected professional. Our team is excited about her joining us on our mission to bring athletes and brands together to win ‘off the pitch’.”
