PlayersVoice, Opendorse and Pickstar unite to grow athlete-generated media sector

Three online platforms focused on the athlete-generated media industry have joined forces to help brands create, distribute and monetise content.

Athlete-generated content platform, PlayersVoice, athlete booking platform PickStar, and athlete-driven content distributor, Opendorse, will jointly promote and educate the market on the athlete-generated media category, in an attempt to create better efficiencies for athletes and brands.

The three businesses will work together to provide more efficiencies to agencies and brands