Spotify Australia launches first Instagram campaign

Romance - Instagram AdMusic streaming service Spotify Australia has launched it’s very first Instagram campaign, built around the idea of showing emotional moments connected to music.

The campaign, targeting 15 to 24-year-old music fans, has the hashtag #spotifysummer and shows five playful creative images built around light hearted emotional moments.

“The campaign focuses on emotions we can all connect with that are fun, disruptive and reflect the real Spotify listener experience,” said Serena Leith, marketing director ANZ. “While particular artists may be polarising, we know music experiences are unifying.”

This is the first Instagram campaign for the music service globally. “Paid social media campaigns will play an increasingly important role in Spotify Australia’s marketing strategy throughout the rest of 2015,” said Leith.

Media planning and buying was handled by Switched On Media.Road Trip - Instagram AdParty - Instagram Ad (1)Fitness - Instagram Ad (1)Romance - Instagram AdFestival - Instagram Ad


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