Former Cellarmasters GM Anne Da Cunha joins Laureate as CMO
Former Woolworths and O2 executive, Anne Da Cunha, has been hired by multinational education operator Laureate Australia & New Zealand to head its marketing in the region.
Anne Da Cunha played a role in the rebranding of Woolworths Cellarmasters
Da Cunha, who most recently was working on a project basis with Vodafone, will oversee marketing strategy for Laureate’s Australian and New Zealand brands including Torrens University and Think Education.
The institution has campuses across Australia and the new CMO will handle marketing across the portfolio.
Prior to Vodafone Da Cunha was with Woolworth’s Cellarmasters brand where she was involved in the development and rebranding of the business, which began its life as a wine club.
Woolworths’ liquor businesses, which includes Dan Murphy’s, has been a shining light for the embattled retailer in recent years.
The new CMO said she would bring her background in customer experience to the role and deliver the Laureate brands message to the market across a number of platforms.
“I look forward to consolidating marketing communications across the company’s various brands and highlighting our extensive and exciting offering to students through my strong experience in customer experience, brand development and performance-optimised marketing,” Da Cunha said.
“This year is already shaping up to be a very exciting year for Laureate in Australia and New Zealand, particularly as we increase activity on a new outdoor, social, print and online campaign, ‘Degrees that Work’, for the Torrens University Australia brand, and drive student enrolments.”
