Lady Gaga inspired Moga campaign challenges the objectification of women

Women’s fashion label Moga is challenging the objectification of women with a photo series featuring a turban made of raw meat.


Inspired by Lady Gaga’s meat dress – the pop-star’s 2010 MTV Video Music Awards outfit crafted out of raw flank steak – the ‘More than Meat’ campaign aims to hit back at derogatory and misogynistic comments about the bodies, ethnicities and facial features of the women featured in previous advertisements for the brand.

The campaign aims to shift the problematic notion of women as objects and remind consumers they are in fact human beings.

Last month, the brand celebrated diversity for Australia Day, with everyday women showcasing yellow and green scarves.

The brand has a large social justice focus, donating 20% of its profits to enable young girls to attend secondary schools in regions where women are not given equal learning opportunities.

The campaign will run across unpaid social.


  • Creative Director: Azahn Munas
  • Model: Keisha Foenander
  • Photographer: Michaela Barca
  • Designer: Brigid Green
  • Makeup Artist: Ricky Bauer

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