Former DWA boss Adam Powell joins digital marketing firm Cohort

Digital marketing firm Cohort has announced it has hired Adam Powell, former managing director of DWA, as its new head of partnerships.

Cohort is a firm which specialising in lead generation, email marketing and data and Powell’s new role will see him working to develop the firm’s relationships with clients, which include Westfield and Ticketmaster.

“We are very excited that Adam has agreed to come on board in a crucial new role in our business. Given Adam’s experience, and excellent standing in the Australian advertising and marketing industry, he is a perfect fit to be our head of partnerships moving forward,” said Marcelo Ulvert, managing partner, Cohort.

Prior to heading DWA, Powell was with Fairfax Media as head of client strategy. He has also work at OMD and GPY&R since moving to Australia from the UK ten years ago.