Former Fairfax sponsorship director Cat Bowe joins BauerWorks
Bauer Media’s content marketing arm BauerWorks has appointed former Fairfax Media sponsorship director Cat Bowe to the newly created role of brand partnership director.
Cat Bowe joins Bauer Media’s BauerWorks
Most recently Bowe was the commercial director for professional surfer Sally Fitzgibbons’ lifestyle business Fitzgibbons International and has also done a short stint as an experience consultant with Airbnb.
Prior to Fitzgibbons International, Bowe was the sponsorship director at Fairfax Media for two years.
BauerWorks executive general manager Eugene Varricchio said: “Cat has a proven track record of working with some of Australia’s leading companies and government organisations and I’m delighted she is bringing that experience to BauerWorks to help drive new commercial partnerships.”
Bowe said: “I like to work in a culture that encourages creativity, innovation and efficiency and am looking forward to playing a key role in the strategic development of client portfolios through content initiatives with BauerWorks. There is a wonderful opportunity here to increase the depth of connection with clients and allow them to tap into the skills and knowledge of a new team in media.”
Bowe’s appointment follows on from Catherine Ross joining BauerWorks as director of insights and Stu Stevens coming on board as digital director.
Bowe will start in the role on March 7.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Bauer Media
BauerWorks
Cat Bowe
Catherine Ross
Eugene Varricchio
Fairfax Media
Fitzgibbons International
Stu Stevens
