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Former Foxtel marketer Rob Farmer joins Mamamia

Foxtel’s former marketing director, Rob Farmer, has been appointed group director of marketing and partner solutions for Mamamia.

Farmer, who left Foxtel last November after more than six years, has spent most of this year running his own consultancy practice, The Inside Out.

In his new role, Farmer will take on responsibility for B2B and B2C marketing research, insight and in-house design and content solutions for partners.

His appointment is the third in two months for Mamamia. The company named former News Corp executive Tony Prentice as its chief revenue and operations officer in September, and later appointed Howard Wilbury as head of partnerships.

Mamamia co-founder and chief creative officer, Mia Freedman, was delighted by Farmer’s “fresh perspective”.

“We are so happy to welcome Rob into the leadership team as a champion of women’s voices and a highly skilled marketing brain,” Freedman said.

Prentice described Farmer was one of the “sharpest” minds in media and marketing.

“[He] will add a depth of strategic marketing insight that will align perfectly with our growth plans,” he added.

Farmer said he saw the large potential for future growth in the business.

“Mamamia has the talent of a creative agency, the purpose of a founder business, and the relevance of a mobile-first platform for candid female voices, which I’m excited to help amplify,” Farmer said.

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