Former HERO MD’s new agency lands first client

Newly launched Melbourne-based creative agency 2045 has landed luggage retailer July as its first client, following the brand’s agency review.

The AI-powered agency officially launched last week, by NAR Group’s Nick Auditore and former B.B.E founder and HERO managing director Tim Evans.

Athan Didaskalou, co-founder of July, said: “Finding a creative partner who ‘gets’ us is no small feat.

“2045 not only understands the core of the July brand, but also appreciates the hard business metrics that creativity needs to move. It’s like finding the perfect travel-sized toiletries – pretty rare!”

Evans added: “The team at July have managed to pack an incredible amount of innovation into their product. They’re a design-led company that’s Melbourne-based with big ambitions, which makes them the perfect client for 2045.

“Although we might need to quit with the travel puns.”


Didaskalou concluded: “Collaborating with 2045 is like upgrading to first class without the hefty price tag – a win-win. Their approach is refreshing, and we’re excited to see them continue to elevate our brand.

“Plus, working with Tim and his local Collingwood agency definitely cuts down on the travel time.”

2045’s first work for July can be expected in the new year.


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