Former Kimberly-Clark comms manager Joanna McCarthy joins QBE in newly-created role


The former corporate communications manager for Kimberly-Clark ANZ, Joanna McCarthy, has joined QBE Insurance in the newly created role of global communications brand and content manager.

She will report to global group head of communications Justin Papps who joined the firm last August to build a new comms team.

McCarthy, who spent almost five years at Kimberly-Clark before her departure in September last year, will be responsible for creating, implementing and monitoring QBE’s marketing plan.

Individual markets will continue to handle their own marketing by placing a local interpretation on the customer proposition.

Most recently McCarthy had a contract role with the NBN Co. from March to June as general manager of internal communications.

Steve Jones


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