TAC focus on new drink driving laws and driving distractions in new campaigns
Victoria’s Transport Accident Commission (TAC) is highlighting a change in drink-driving laws in Victoria with campaigns created by Clemenger Melbourne BBDO aimed at young men.
The new laws come into effect at the start of next month and will see anyone whose licence is cancelled for drink-driving have to fit an alcohol interlock into any vehicle they drive once they have re-licensed.
The spot features a dad going about his daily business, which now includes blowing into the interlock.
TAC CEO Janet Dore said the campaign was aimed at drink drivers and riders, in particular young males, to discourage them from getting behind the wheel after a few drinks.
“Our research tells us that males are more likely than females to report having driven over the legal blood alcohol limit,” she said.
“The campaign drives home the message of inconvenience by depicting a number of everyday scenarios that will be interrupted by blowing into the interlock.
“Ultimately, the inconvenience of having an interlock pales in comparison with the potential tragedy of drink-driving and killing or seriously injuring yourself or an innocent road user. It’s simply not worth it.”
The campaign coincides with a campaign which sees the TAC targeting distractions on the road in a new online campaign which sees the organisation partner with female footballers.
Players from Sandringham Dragons, Calder Cannons and North Ballarat Rebels’ youth girls academies feature in the videos which will be shared across the TAC’s social media pages.
The players complete football activities before being presented with typical driving distractions such as headphones or ringing phones with the instructions to attempt the football drill again.
https://www.youtube.com/watch?v=0NH5eW3Qe8A
https://www.youtube.com/watch?v=f-dYxh1YAQw
https://www.youtube.com/watch?v=SatOpr_re5I
On the social campaign Dore said: “Despite the fact men account for the majority of road deaths, women have a vital role to play in tackling this problem.
“Encouraging men and other women to take their driving seriously is key in making everyone’s journey a safe one. While these clips are great fun, there’s a very serious underlying message.
“Being distracted is one of several leading causes of road trauma, especially for younger people, so it is vital that everyone understands distractions lead to disaster.”
The online campaign, which also created by Clemenger BBDO Melbourne, follows the TAC forming a three-year partnership with AFL Victoria to support football academies.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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