Former Lion marketing boss launches personal alcohol branding service

Andrew Coates, former brand director of Lion’s mainstream beer brands has launched his own business, My Brand and Me.

The starup offer personalised label for Lion beer brands including XXXX Gold, XXXX Bitter, Tooheys New, West End Draught, and Emu Export.

After leaving Lion Nathan in 2011, Coates was marketing director for Beam Australia before returning to Lion in 2012 as customer director for the Woolworths Liquor Group account which included Dan Murphy’s and BWS.

Coates said the idea for the new business came to him when he received his own personalised framed XXXX GOLD bottle in 2009 for service to Lion.

“I’m proud because this is an idea I’ve had for some time but never gotten off my arse to do anything about it until now,” he said in a LinkedIn post.

While the service is currently offering personalised beer labels, Coates says the business plans to move into wine, sparkling champagne, fortified liquor, and spirits along with expansion to the US and European markets.


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