Former Live Nation talent joins TodayTix Australia as marketing director
TodayTix Australia has announced the appointment for the newly-created role of marketing director.
The ticketing company has confirmed Sarah Wilson for role, who moves across from Live Nation Australasia where she worked as director, tour marketing.
Wilson brings a decade of live event marketing experience to TodayTix Australia, having worked on a number of big-name campaigns for tours including Fleetwood Mac, Dua Lipa, Rod Stewart and Cyndi Lauper, Red Hot Chili Peppers with Post Malone, and Pink’s recent record breaking ’Summer Carnival’ tour this year.
“We are thrilled to have someone of Sarah’s calibre join our incredibly talented Australian team” said Stephen Crocker, General Manager, London, TodayTix Group.
“Her experience in the live entertainment industry is a huge asset, and I’m excited to see the continued growth of the business and the TodayTix brand in Australia, under her guidance.”
Wilson added: “It is fantastic to be joining the TodayTix team, and to have the opportunity to develop some exciting initiatives for the year ahead.
“The TodayTix mission of increasing access to the arts and ‘finding a seat for everyone’, is something I’m very passionate about. I’m looking forward to connecting with audiences all around the country.”
Sarah has commenced her role with TodayTix, and will lead on all sales and marketing efforts, working closely with the global team, the Australian team and our valued partners to deliver seamless ticketing experiences in the region.
Founded in New York in 2013, TodayTix launched in Melbourne in Sydney in 2019, before expanding to Brisbane, Perth and Adelaide soon after.
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Neil Griffiths is the Managing Editor of Mumbrella. He joined the company in October 2023.
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