Former local Live Nation boss launches new business

Roger Field has launched a new advisory business – his first venture since exiting Live Nation Asia Pacific as president earlier this year.

Further Afield will advise businesses looking to interact with the live events industry, with a focus on business development, market insights, and industry advocacy.

In a statement released on Tuesday, Field expressed he is “still engaged with the live industry I know and love, while also building a growing portfolio of contacts in related industries that want to diversify their offering to include live entertainment, and ultimately improve the experience for all customers and fans”