Former local Live Nation boss launches new business
Roger Field has launched a new advisory business – his first venture since exiting Live Nation Asia Pacific as president earlier this year.
Further Afield will advise businesses looking to interact with the live events industry, with a focus on business development, market insights, and industry advocacy.
In a statement released on Tuesday, Field expressed he is “still engaged with the live industry I know and love, while also building a growing portfolio of contacts in related industries that want to diversify their offering to include live entertainment, and ultimately improve the experience for all customers and fans”
“This new venture gives me the ability to ‘play the field’ in an otherwise highly segregated and competitive industry – to see what can be achieved laterally rather than just vertically,” he said.
Further Afield will delivering targeted strategy for each client through a “multi-service methodology” that Field says is built on creating new ways to “connect the previously unconnected”.
He explains: “The live events industry isn’t particularly easy for outsiders to understand and navigate, and I see this as a huge, missed opportunity.
“I’m already working with some fantastic clients, and my time away has reaffirmed that there are so many opportunities for adjacent markets, private equity and venture capital to proactively engage with the live events industry.
“My previous role leading an APAC organisation of 300+ people and tens of millions of dollars turnover gave me the privilege of dealing with Prime Ministers, premiers, politicians, media and peak bodies, leading to a significantly improved appreciation of the capability, scale and value of the live industry.”
Field announced his departure from Live Nation in April, saying at the time: I have been afforded countless opportunities for growth and development, established life long relationships and loved every moment of it, but… it’s time for a new chapter.”
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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Good luck Big Rog!
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