Former Magna Global MD Victor Corones joins SBS

Victor Corones has joined SBS in the role of head of trading optimisation and business systems.

Corones, who is the Systems Chair for the Media Federation of Australia, will report into Kevin Harris, head of trading and operations, in SBS’s sales division SBS Media.

Prior to joining SBS, Corones was the managing director and chief investment officer of Magna Global Australia, the strategic media investment and intelligence division of major advertising holding group IPG Mediabrands Australia.

He spent nine years at Magna Global after moving from sister IPG Mediabrands agency UM, where he was the national investment director.

“We could not be more thrilled to have Victor joining SBS in this important role,” said Adam Sadler, Director of Media Sales. “There is frankly no one better placed or qualified in this market to help SBS at a time when the broadcaster is growing both its share of linear TV and also remaking the mould for success in the BVOD space with shows like Alone Australia.”

“I am thrilled to join SBS,” Corones added. “It is a company that values diversity and inclusion as much as I do. The people and culture here are truly amazing, and I feel like I am part of a community committed to positively impacting the world.

“Having recently completed a Master of Analytics, I can’t wait to immerse myself in the organisation, leveraging my agency experience and newly found knowledge to uncover new ways to improve data-decision capabilities and optimise trading outcomes.

Corones joins with immediate effect.


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