Former Mediacom digital head Andrea Rule moves to Yahoo7
A month after Mediacom’s strategy director Stefan Burford left for UM, the WPP media agency’s former group business director Andrea Rule has moved to Yahoo7.
Rules, who left Mediacom in January to travel overseas, takes on a new role as strategy and business development manager at Yahoo7, working within Seven Media Group’s integrated advertising division, SMG Red.
Rule will be based in Yahoo7’s Melbourne office.
“The newly created role will provide us with additional senior digital expertise in the Melbourne market,” said Damon Scarr, Commercial Director at Yahoo7.
“I’m delighted Andrea will be joining us and with her solid experience within the industry and extensive expertise in developing digital advertising campaigns, I’m confident she will be a real asset to SMG Red and the Yahoo7 sales teams.”
Before her promotion to group business director at Mediacom, Rule was the agency’s head of digital. She was responsible for the growth of the digital capabilities of clients Pacific Brands, Fosters Australia and Sussan Group.
Welcome back Andy.
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Congrats on the new role Andy. Sounds exciting and I’m sure you’ll tear it apart.
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Another Mediacom defection
I wonder if Jenner will have a cry about this one too
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Staff turnover at Mediacom seems to have remained quite high?
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Sounds great andy, welcome!
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Pretty sure it says she left to go travelling… not really the same as a Mediacom defection is it
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Tim – well she didnt come back to Mediacom after her travels so I’d call it a defection. I’ve got staff who take 3 months off to go travelling and they come back. No defection.
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