Former Mindshare MD Helena Snowdon joins Publicis Media as head of new business and marketing

Publicis Media has announced the appointment of Helena Snowdon as head of new business and marketing for Australia and New Zealand, replacing Mandy Henry who has left after almost 10 years to pursue other opportunities.

Snowdon, whose appointment is effective immediately, has sat on various global media agency executive teams, including with PHD, Maxus and iProspect. She joined Mindshare Melbourne as managing director in May 2017, and departed in September the next year.

Snowdon’s appointment is effective immediately

Since departing Mindshare, Snowdon has been consulting via her firm Single Fin Consulting.

John Preston, chairperson of Publicis Media for Australia and New Zealand, said the group is extremely excited to have someone of Snowdon’s calibre driving business development.

“Along with her broad experience as a project leader for agency operations and marketing communications, she joins us with a proven track record of leading new business pitches for some the largest advertisers in the world, and achieving significant global growth for several agencies.

“On behalf of Publicis Media, I would also like to thank Mandy for her contribution over the years, and we wish her the very best of luck for the future.”

Snowdon said she was looking forward to working with the team.

“I feel privileged to be joining Publicis Media, working with the executive leadership team in ANZ, as well as the talented teams at Starcom, Spark Foundry, Zenith and Performics,” Snowdon said.

“Publicis Media presents a progressive and transformative model which opens up huge opportunities for clients. I’m looking forward to playing my part in communicating this message and meaning across ANZ, and driving further impact and growth for the business overall.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.