Former Mumbrella CEO Martin Lane launches medical cannabis platform, Cannabiz
The co-founder and former CEO of Mumbrella, Martin Lane, has teamed up with Klick X founder, Kim McKay, to launch a B2B platform for the legal cannabis industry.
In his welcome post on the platform – known as Cannabiz – Lane said: “If you’d told me in 2013 that seven years later I’d be launching a media platform for Australia’s cannabis industry, I never would’ve believed you.”
Cannabiz launched today
Lane left Mumbrella in March to set up a publishing and events consultancy, however said his view of the “devil’s lettuce” continued to evolve, he realised the good that the industry could do, as well as the untapped business opportunities.
Bravo!
A brave move in a country as backwards on this issue as Australia.
I wish you all the best.
Congratulations to you! Love the idea and concept. It may take some time to grow but this market has the potential to explode if minds and attitudes change. Good luck.
@Tom Donald – very well said!!
Bravo to this also! 🙂
What a fascinating space, will be interesting to see how it develops.
The sooner weed becomes legal in this country the better. There’s literally no logical reason why it still remains illegal.
Who is the mysterious McKay in this article?
Hi Jeremy,
Is this a genuine question? If so, it’s answered in the first sentence of the article.
Klick X founder, Kim McKay
If you’d like more information, you can find it here and here.
Thanks,
Vivienne – Mumbrella
Now that’s a great line: “I came to realise that my anger towards cannabis was like hating grapes because some people become violent alcoholics.”
Good luck with the new adventure. There’s gold in that green!
Bonnet de douche!
What about advertising for cannabis? How is Cannabiz going to help?
It’s extremely tricky to advertise on traditional platforms. Great initiative btw!
@Gaurav
It was one of the key challenges we are looking to solve with the launch of Cannabiz. To help the industry navigate these murky waters. Right now, advertising (in the traditional sense) is not an option. Discovering new ways to connect with consumers for cannabis brands is the focus for our consulting arm.