Former national rugby star’s influencer agency HooZu adds video production unit
The start-up influencer marketing agency of former Australian Rugby Union star, Lote Tuqiri, is moving into video production.
HooZu, co-founded by Tuqiri, Nathan Ruff and Justin Golledge, has launched HooZu productions, following last year’s success with influencers across brands such as Village Roadshow, Woolworths, Billabong, and EA Games.
HooZu co-founders (L-R): Nathan Ruff, Lote Tuqiri and Justin Golledge
For HooZu’s head of content, Mark Graham, the video content department is a natural progression of the agency’s business model.
“Helping brands formulate compelling creative for social that resonates with the target audience is one of the key things that separates us from competitors,” Graham said.
“Adding video production to our suite of services means we can apply our social media expertise to the production of video content, giving us more control over the end-to-end creative process.
“Consumers engage with advertising differently with the rise of social media and brand advocacy. You now need to ensure branding is integrated into great story telling.
“When you crack the right content balance, utilising influencers to star in and also distribute and amplify the video content drives much more brand awareness, engagement and views,” he said.
Since its soft launch earlier this year, the department has developed 14 pieces of video content, including its most recent campaign for the premiere of King Arthur: Legends of the Sword.
