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Former News Corp executive Tony Prentice joins Mamamia as sales boss

Tony Prentice, News Corp Australia’s former sales boss, has joined publisher Mamamia as chief revenue and operations officer.

Prentice has been working as a director of his own consultancy, Prentice and Partners for the last six years, but has previously held roles include chief commercial officer at News Corp.

Prentice has had a longstanding relationship with Mamamia, but will now join the company full time

Prior to New Corp, Prentice led sales and marketing at APN Outdoor for ten years.

The hire is the most senior one made by Mamamia since last year’s departure of MD Kylie Rogers.

Mamamia co-founder and chief creative officer, Mia Freedman, said she was delighted to welcome Prentice into the business full time. “It’s a busy time for us as we continue to grow our podcast network which is already the largest women’s podcast network globally, expand our content teams, and build on our viral video production expertise to include scripted comedy. It’s all hands on deck and Tony is a welcome addition to our management team,” Freedman said.

Co-founder and CEO Jason Lavigne, said the newly created role showed Mamamia was expanding its business in the coming weeks, adding the company would launch two ‘internal startups’ imminently.

“Mamamia is Australia’s original and only women’s media company and remains the market leader in creating content for women across premium audio, written and video content with more than 50 million podcast downloads including the iTunes award-winning Mamamia Out Loud, which is currently touring live,” Lavigne said.

“Tony will also be working to create even stronger relationships between advertisers and the most influential women’s audience in Australia.”

According to the most recent figures provided to Mumbrella, Mamamia’s unique audience is 1.978m.

Prentice described Mamamia as a “pioneer” with high growth ambitions.

“Helping the team and commercial partners benefit from the expertise and understanding of over a decade of genuine and long term conversations with the women of Australia is going to see Mamamia take on new product initiatives and a more vocal voice in market. I’m excited about what we have planned,” Prentice said.

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