Former Nike and Koala marketer announced as CMO for Aussie independent brewery

Australian independent brewery, Mountain Culture, has announced Bradley Firth in the newly-created role of CMO.

Firth took on the role this month, joining from Koala where he worked for three years as VP global brand strategy and creative. Prior to Koala, he spent six years at Nike’s European and global offices in a number of roles, most recently global brand strategy and creative director.

During his time at Nike, Firth was involved in the brand’s  Emmy award-winning global campaign, You Can’t Stop Sport.

He has also spent time agency side, working at a number of notable agencies, including The Monkeys, Droga5 and Fallon London.