BigDatr unveils insights into marketing strategies for major industries

Advertising data enterprise BigDatr has unveiled the findings of its analysis into the marketing strategies of several major industries during the Christmas season.

In addition to offering a broader perspective on the business landscape, BigDatr’s examination covered three industries – alcohol, airline and communication – and some of their big players.

According to the research, brands were more perceptive of consumers this year, choosing to kickstart their advertising campaigns early.