Former Nine advertising director leads major new appointments for oOh!media’s retail media division
OOh!media has boosted its retail media division with the announcement of some huge names joining the team.
First announcing the expansion of the retail media arm – now rebranded as reo – at its ‘Outfront’ earlier this month, the company has now recruited a “best-in-class team” for the division, which includes Nine’s former director of advertising and data products, Ben Campbell, who joins as director of data, product and technology.
Also joining the reo leadership team, alongside Campbell and general manager, Barry McGhee, includes oOh!’s head of content, Raen Waghorn-Hughes, who will take on the role of director of operations; Alex Jensen as commercial finance director; Steven Jones as retailer growth lead; former Criteo APAC solutions consultant for enterprise, Heath Irving, as product specialist; and former marketing head for SHOPLINE, Karlie Taylor, who will take on the position of marketing manager for reo.
The leadership team is rounded out by two business development managers – former Zitcha head of customer success, Clinton Angrove and The Trade Desk’s Rasheed Raman.
“We’re delighted to welcome these eight retail media specialists to reo’s team of twenty professionals,” Neil Ackland, chief content, marketing and creative officer, oOh!media, said.
“They will bring market leading expertise across retail media sales, data, technology, marketing and operations, as we execute our mission to make it easy for retailers to create end-to-end media solutions that drive incremental growth and enhance customer engagement.”
L-R: Barry McGhee, Raen Waghorn-Hughes, Alex Jensen, Neil Ackland, Ben Campbell.
With Australia’s retail media market expected to reach $2.6 billion by 2026, reo will aim to help retailers monetise their media channels and drive incremental revenue through a comprehensive end-to-end sales solution.
Speaking at the Outfront earlier this month, oOh!media CEO Cathy O’Connor said: “We were ahead of the curve in identifying retail media as the next big wave in advertising as brands shift their dollars towards channels that can prove return on investment and building out capabilities to support the needs of retailers.
“Since launching, we’ve seen strong engagement from major retailers wanting to build out their in-store digital screen networks, but their needs extended into sales monetisation of all channels. It’s a natural progression to extend into sales representation for retailers as it leverages a key strength of oOh!media.”
OOh!media added that it is still actively hiring for roles across business development, sales and data.
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Neil Griffiths is the Managing Editor of Mumbrella. He joined the company in October 2023.
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