Former PPR group director Matt Moran launches agency Corpwrite Public Affairs

Matt Moran, the former group director – healthcare at Professional Public Relations, has launched his own public affairs agency Corpwrite Public Affairs.

The agency is an affiliate of Corpwrite Australia which specialises in commercial writing and was established by freelance Money magazine writers Chris Walker and Anthony O’Brien in 2008.

Foundation clients include real estate brand Raine & Horne and non-bank lender Resi.  

Moran, who has also worked in communications roles at health care brand Pfizer, told Mumbrella it was an opportunity to work with other sectors.

“We have a good complement of strategic thinking and corporate affairs coupled with people who can write really well,” he said.

He added: “The public affairs discipline is very transferable. If you can lobby government or do social media etc – it doesn’t matter what industry you’re working with. Part of the attraction was that it would move me into other areas.”

Moran said public affairs is an umbrella which public relations functions like media engagement, issues management and writing all fall under.

“The difference with our public affairs agency is that it’s not just about press releases and events it’s more about a strategy about how businesses communicate and work with their stakeholders,” he said.


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