PR Report founder Glen Frost looks to launch new industry body catering to lobbyists

Frost

Frost

Creator of The PR Report, Glen Frost, is looking to launch a membership body catering to lobbyists and government relations professionals, Mumbrella can reveal.

Frost told Mumbrella he would aim to launch a Government Relations Forum on the back of today’s Government Relations Summit, held in Canberra, which has produced a report claiming 70 per cent of practitioners in the space are planning a public affairs advocacy campaign ahead of the looming federal election.

A new membership “forum” catering to the government relations industry would likely compete with public relations industry body the Public Relations Institute of Australia (PRIA), with Frost saying he hopes the two can “co-exist”.

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