Former Publicis Worldwide CEO Andrew Baxter joins GrowthOps board

Andrew Baxter has joined the board of GrowthOps, the ASX-listed group housing agencies including AJF.

Baxter was an adland stalwart, departing in 2018 as CEO of Publicis Worldwide and chairman of Publicis Communications across Australia and New Zealand. He had also spent time as CEO of Ogilvy Australia.

Baxter has more than 25 years’ experience in marketing and comms

GrowthOps, or Trimantium GrowthOps, was formed in 2017, and has since faced a number of restructures and high-profile departures.

Its founder, Phillip Kingston, stepped down from the board in February. Kingston had transitioned to a non-executive director role at TGO, at the same time as a majority of the board resigned.

Now, Baxter will come on board as a non-executive director. He also sits on the boards of Australian Pork, Commtract, Foresters Financial, Sydney Symphony Orchestra and the National Basketball League.

Baxter said the fundamentals of the GrowthOps business remain strong.

“The underlying business that came together to form GrowthOps more than two years ago brought terrific leadership and talent, along with great clients and brands. These fundamentals remain strong and combined with the renewed leadership of Scott Tanner and CEO Clint Cooper, I believe the company is on the right path to succeed in delivering the kind of offering clients are looking for now and into the future,” he said.

“While marketers and the c-suite continue to work closely with their agency partners around core areas such as trust and creativity, they’re also seeking guidance around personalised customer experience, data, AI, voice, digital media and marketing technology as they navigate the future – all of which provide promising tailwinds for GrowthOps.

“I’m very pleased to be joining the board to have the opportunity to help develop and drive the company’s strategy, ensuring it continues to reflect the needs of clients and provides a great place for people to work.”

Tanner praised Baxter’s credentials.

“I am delighted to welcome Andrew to the GrowthOps board. He brings deep domain knowledge across creative, production and digital marketing services, in addition to a remarkable track record in leading and growing businesses through organic and inorganic means.

“Andrew is highly regarded by his former clients, peers and the teams he led throughout an impressive career in professional services and his extensive board experience. I am confident he will make a valuable contribution to the company as we continue to strive to ensure it reaches its full potential, and we empower our people and clients to reach theirs.”


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