Rekorderlig Cider appoints Analogfolk to its digital creative account

Rekorderlig Cider has appointed independent agency Analogfolk to its digital creative account, following a competitive pitch.

Rekorderlig adds to a number of new clients recently won by the agency, including TAL, Curtin University, Hyundai and Chemist 2 U.

Rekorderlig Cider is launching a campaign in the coming months.

Analogfolk partner and managing director, Matt Robinson, said: “Lockdown has brought many challenges, but it’s also opened the door for clever brands to fully embrace digital as a creative, cut-through channel like never before. It’s an exciting time to push some boundaries and deliver innovative, engaging campaigns.”

Rekorderlig Cider senior brand manager, Pip Hearn, was attracted to Analogfolk’s innovation.

“We were looking for an agency that could grasp the under stated Swedish coolness of Rekorderlig Cider, but importantly also connect the brand with consumers who are looking for new experiences. Analogfolk demonstrated innovative thinking and deep expertise in digital experiences, and we’re thrilled to be partnering with them,” Hearn said.

Last month, Analogfolk announced a number of new hires: Willy Maitland as senior art director, Zoe McMurdo as senior account director and Emily Leary as senior editor.


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