Australian ad tech company Programmatic Media has hired the former trading head of Sparc Media Rohan Mehrotra as its new general manager.
Rohan Mehrotra
The announcement:
Industry Leader Rohan Mehrotra joins Programmatic Media Managed Services as General Manager
Virginia Hyland, Founder of Programmatic Media Managed Services announced “I am thrilled that such a strong industry leader within the digital and programmatic space has joined Programmatic Media consultancy to lead the managed services team. Rohan is a well respected leader within the programmatic field. He has over 14 years in digital & programmatic advertising expertise. Not only will he be supporting senior marketers to internalise and their own digital media buying team. He will also be helping businesses develop a single view of their customer – both online and offline.
Rohan said “I previously headed up programmatic product for Pureprofile Globally and Programmatic ops for Sparcmedia globally. My passion is in developing secureAd-Tech platforms and solutions that make a difference to client in-house businesses. I have been specialising in Programmatic trading since my early days via my experience with Cadreon/IPG Mediabrands.
Virginia has developed a trailblazer business within the stagnant programmatic environment which I am proud to lead. We will be focusing on how we can support clients through developing their own in-house programmatic team’s and solutions. As well as focusing on the core five issues of:
- Data and Privacy.
- AI and automation.
- Brand Safety.
- Exciting Ad Tech currently in market
- Excellent Campaign performance
Already Programmatic Media services are saving clients six to seven figure sums on their current campaigns – through team focus, better market deals and aligning securely with customer data”
Source: Programmatic Media
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